Located in Fort Wayne, Indiana, Fracica Enterprises, Inc., is a business and marketing consultant that helps companies more effectively market themselves without breaking their budget. Andy Fracica is an author, professional speaker, and a marketing coach. We just recently achieved Better Business Bureau accreditation. Are you starting a new business? We help entrepreneurs establish their businesses. Would you like a coach to assist you in developing your business plan? Do you need help generating awareness with a small budget? Do you need guidance in refocusing your efforts, driving sales, increasing revenue, developing creative marketing tactics, and lead generation systems? Fracica Enterprises, Inc. can help. Call us today at 260-338-4554 or use our contact form. We are here to assist you.
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Every entrepreneur starts out with high hopes in terms of growing a successful company, but many fall short of the mark. Many HVAC installation and service companies are started by technicians and installers who desire to have their own business. Lack of business training and business skills can doom these companies from the start, but some survive despite the odds. The secret is in learning to attract the right kinds of customers by creating a unique identity for your company, an identity that makes it stand out from all of the competition. What marketing mistakes do businesses make? What do you need to know to make your marketing efforts pay off? How do you ensure that you attract the right customer? How do you position your..." read the full article