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New Consulting Firm Offers Marketing Expertise to Manufacturers and Channel Partners

Andy Fracica, formerly director of marketing at WaterFurnace International, a leading manufacturer of geothermal heat pumps based here, has announced the formation of a new company: Fracica Enterprises, Inc. ...download the press release


The Marketing Success Coach Newsletter Archive


July 2013

"When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and... read the full newsletter


June 2013

This past week Harrison College honored me as Instructor of the Quarter for the winter semester. I was the only teacher to have a perfect score on my student evaluations. I found that I really enjoy teaching and I want to do more... read the full newsletter


May 2013

Spring has finally made it to Fort Wayne Indiana and the grass is growing like crazy, the flowers are blooming and the tree leaves are opening. Tomorrow is going to be even hotter than today, this is what we have been waiting for. We just finished... read the full newsletter


April 2013

It seems like here in the Midwest winter just doesn't want to quit. Last year at this time we already had several days over 80 degrees. It was unseasonably warm and this year it's unseasonably cold. So much for global warming... read the full newsletter


March 2013

As I write this a winter snow storm rages outside my window. I just received a phone call from my friend, Mark Matteson. He is in Las Vegas where the temperature is 80 degrees. Here it's a balmy 27 degrees with up to eight inches of snow expected. I... read the full newsletter


February 2013

January has flown by, and it has been busy around here. Last month I had the opportunity to appear on an Access Fort Wayne local cable TV show called Potpourri. It is running this week and I'll be posting the video on my YouTube page and linking it... read the full newsletter


January 2013

Happy New Year! I hope yours was a good one and that you had the opportunity to celebrate with friends and family. We had our traditional pork and sauerkraut dinner, although I ate very late this year. My friend Dean and I participated in the annual... read the full newsletter


2012 Newsletter Archives (7)

    December 2012

    Happy New Year! I hope yours was a good one and that you had the opportunity to celebrate with friends and family. We had our traditional pork and sauerkraut dinner, although I ate very late this year. My friend Dean and I participated in the annual... read the full newsletter


    November 2012

    Thanks for subscribing to my newsletter. I hope you find this information useful in your business. If you do, please recommend my newsletter to your friends, you'll be doing them a big favor. Now that the election hype is over and we try to get back... read the full newsletter


    October 2012

    Marketers always talk about unique value propositions. What exactly is a unique value proposition? Is it important? Do you need one? Do you have one and don’t know it? If you don’t know what your unique value proposition is, you run the risk of... read the full newsletter


    September 2012

    I am pleased to announce the pre-release, pre-printing sale of my book Navigating the Marketing Maze: Secrets to Building Your Business without Breaking Your Budget. The book will be in print by the end of October, Just in time for Christmas. I am.... read the full newsletter


    August 2012

    Any new or existing business can boost their presence in its local market by creating a digital footprint. If you don’t have a digital presence, now is a good time to start. The first element of you need is a website. It’s 2012 and every company must have... read the full newsletter


    July 2012

    Happy Independence Day - I hope you a great Fourth of July Holiday and I hope that you took the time to consider the sacrifices our founding fathers made to give us a country where we can be free. We cannot let that freedom slip away; we must... read the full newsletter


    June 2012

    The intent of the newsletter is to provide tips and tricks to help you do more with less ($). My goal is to publish the newsletter monthly on the first Wednesday of the month. Should a holiday interfere with the Wednesday, I will publish it the... read the full newsletter


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